King of Snow
The biggest impact, and the most popular exhibit room in the museum is, of course, King of Snow, named after an AriensCo. slogan.
Brief
Design the keystone space in the Museum to be interactive, educational, and artful in its communication.
Roles
Exhibit Design
Concept development
3D Models, Renders, Technical Drafting
Installation
Presenting and Pitching to Executives
Employee, Contractor and Vendor Management
Production Management and Sourcing
Graphic Design
Signage
Background
Ariens is known for their snow blowers, and when you dig a little deeper you’ll discover a history rich with invention, community, and a celebration of winter in the midwest. Visitors are met with a show-stopping view of the exhibit room, then invited to learn about Henry Ariens’ invention and how it works, take photos in the interactive Ariens Snow Globe and on vintage snowmobiles, check in with the global Ariens community, and break out for interactive STEM learning activities.
From sourcing and getting a giant inflatable snow globe through customs on a tight schedule, to personally installing large scale artistic display, the King of Snow exhibit pushed me to draw on all of my skills and grow as a designer.
Design and Development
This room was renovated for the museum project, so we were presented with a blank canvas. My goal was to move visitors in and out of the space by tapping in to a sense of discovery and wonder. How to do that with snowblowers? By capitalising on universal, the childlike wonder surrounding snowfall. In keeping with this nostalgic spirit, we incorporated vintage company artifacts - like a large Ariens sign - in to the experience.
Fabrication and Installation
Working alongside several vendors as well as our in-house manufacturing teams, we restored vintage artifacts, created an engaging environment, display pedestals, and bespoke signage. I took on two artistic elements personally - the Better By Design display of snowblower parts, and the dramatic, large scale snow arch.
King of Snow
Check out the Museum’s Website, and book a visit here.
